What Are Fake Followers?
Fake followers brand ambassadors are social media accounts that are created with the intention of boosting an influencer’s follower count. These accounts are often created by bots or can be purchased from companies that specialize in creating fake accounts. The purpose of fake followers is to make an influencer appear more popular than they actually are, which can lead to more brand deals and partnerships.
The Ultimate Betrayal of Trust
The use of fake followers represents the ultimate betrayal of trust in influencer marketing. When an influencer purchases fake followers, they are deceiving both their audience and the brands that they work with. Followers trust influencers to be authentic, transparent, and genuine in their recommendations and endorsements. However, when influencers have fake followers, it undermines that trust and makes their recommendations seem insincere and dishonest.
Furthermore, brands that work with influencers who have fake followers are also being deceived. These brands are investing in influencers with the expectation that they have a genuine and engaged audience. However, when an influencer’s audience is made up of fake followers, it means that the brand is not getting the value they paid for. This ultimately harms the brand’s reputation and trust in influencer marketing as a whole.
The Impact on the Industry
The use of fake followers has a significant impact on the influencer industry as a whole. It harms the credibility and authenticity of the industry, making it difficult for genuine influencers to gain recognition and work with reputable brands.